ROACHELLE THE COCKROACH
She came to life on Halloween and has been serving ever since.
Created and performed by Lauren McFall, Roachelle has generated more than 100 million organic views across social platforms, stars in the viral series Vibe Check, where she had her own Pretty Woman moment at Louis Vuitton and found her real girlies at Coach.
She also stars in a POV jar series where you're the pet and she's your devoted, slightly unhinged mother.
BÉIS SUITCASE
For the BÉIS x Gap launch in Times Square, the brand's signature suitcase was reimagined as a feminine, elevated walk-around character.
Independently created social content from the activation generated more than 3 million organic views across platforms.
The suitcase later returned for collaborations with Chipotle and for a Super Bowl pop-up in San Francisco.
SUNBOY COCONUT
Sunboy was looking for a character built for live events and social media.
The resulting coconut came complete with tiny butt cheeks, a tramp stamp and bled comedy.
After streaking at a professional soccer game and dancing in the Washington Square fountain for Pride, the cheeked-up coco has generated 1.7 million views in only a few organic videos.
MASTER SPLINTER
This three-foot tall puppet was created for the limited YouTube series "Splinter and April", later featured on IGN.com
