ROACHELLE
The NYC Cockroach
Since walking onto the scene in her black pumps on Halloween 2024, Roachelle has become a New York City icon.
She's ice-skated at Rockefeller Center, ridden the roller coasters at Coney Island, made appearances at galas and fundraising events, appeared on Vogue.com and starred in her own viral series Vibe Check.
Always serving and leaving no crumbs, Roachelle leads the way with her fab heels, handbag, and nails did. With more than
100M+ views across social platforms, she brings joy wherever she goes and is always living her best life.
Roachelle on Social
Nearly 30 million views across these three fan favorites
How I made Roachelle
11.4M+ View, 1.4M+ Likes
Roachelle at Coney Island
4.8M+ Views, 591K+ Likes
Vibe Check: Ep 2
13.5M+ Views, 661K+ Likes
Live Events
Roachelle brings joy, whimsy, and iconic New York City energy wherever she goes. She mingles with guests, helps move the night along, creates unforgettable photo and video moments, and is always improvising to make people laugh, let their hair down and get into a little mischief.
"Lauren's performance brought the character to life with so much humor, warmth, and energy. The guests loved interacting with her throughout the night, and she created one of those unforgettable moments people were still talking about afterwards"
Moe Yousef, President of LMCC
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